A day-by-day checklist for Google or Facebook ads. Day 1: audience and offer. Day 2: creative and copy. Day 3: launch and track. Built so a first-timer can ship without burning $500 figuring out the platform.
Not a "37 things to know about ads" PDF. A working checklist you tick off as you go.
Pick the audience first. Lock the offer second. Budget and goals before you touch a creative tool.
"Write three ad variants with different hooks. Set up the conversion event in your platform's pixel. Build a single landing page that matches the ad's promise word-for-word." Three jobs. One day.
Push live. Check the first 24 hours. Decide what to leave alone vs. what to kill before it eats more budget.
What the same step actually looks like in each Ads Manager. So you don't get lost in the platform's marketing-speak.
What $300, $500, $1,000/month buys you in a Jacksonville or New Bern market. Realistic, not coastal-California numbers.
The five "expensive first-week" errors. Each one costs $200-$1,000 to learn the hard way.
Which numbers matter before you have enough data. Which ones don't matter yet, no matter what the dashboard insists.
The checklist isn't a strategy doc. It's a launch sequence. Here's the honest fit.
First-time advertisers usually fail on sequencing, not strategy. The checklist forces the sequence so you don't skip the unsexy steps that matter most.
Word-of-mouth, referrals, manual outreach — if something already works, ads scale it. If nothing works yet, ads accelerate the leak.
$300-$500 minimum to learn something. Less than that and the platforms can't optimize and you can't read the data.
You're hoping ads will fix a soft offer, or you need someone to run them for you. The checklist is for operators willing to do the launch themselves. The retainer is the path if you want it done for you.
Ads don't make a bad offer good. They make a working offer faster. The checklist assumes you've got the offer.
Running the checklist will surface real things — your CPL is too high, your landing page leaks, your offer doesn't match the ad promise. The checklist gets you data. It doesn't tell you which problem to attack first.
Free checklist → $27 Audit → next. No funnel pressure. The checklist stands alone. The Audit is there when you've got real numbers to look at and want a second opinion.
See the $27 Audit